Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance

Murombo Charity és Chikazhe Lovemore és Manyeruke Josphat és Rashidi Elias és Kanonge Tsitsi és Gudu Contary (2025) Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance. Prosperitas, early access online. pp. 1-15. ISSN 2786-4359 (Online)

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Abstract

The current study sought to understand the effect of perceived service quality on consumer attitude and behaviour as well as on the performance of the retail sector. The study explores the mediating role of consumer behaviour on the relationship between perceived service quality and retail sector performance. A cross-sectional survey of 340 randomly selected managerial employees was carried out to gather data from the food retailer business in Harare, Zimbabwe. A structured questionnaire with Likert type questions was physically administered during the data collection process between May and June 2024. Results indicate that perceived service quality positively influences consumer attitude, consumer behaviour and retail sector performance. In addition, consumer attitude was found to have a positive effect on consumer behaviour with consumer behaviour positively impacting on retail sector performance. The results of the study indicate that consumer behaviour partially mediates the effect of perceived service quality on retail sector performance. The findings expand the existing literature in strategic and operational management by introducing behaviour as a mediator on the relationship between service quality and retail sector performance.

Tudományterület / tudományág

társadalomtudományok > gazdálkodás- és szervezéstudományok

Intézmény

Budapesti Gazdasági Egyetem

Mű típusa: Cikk
Szerző publikációban használt neve:
Publikációban használt név ORCIDMTMT szerző azonosító
Murombo Charity
Chikazhe Lovemore
Manyeruke Josphat
Rashidi Elias
Kanonge Tsitsi
Gudu Contary
Kulcsszavak: consumer attitude, consumer behaviour, perceived service quality, retail sector performance, Zimbabwe
Felhasználó: Kinga Eszenyi-Bakos
DOI azonosító: https://doi.org/10.31570/prosp_2025_0124
Rekord készítés dátuma: 2025. Máj. 15. 08:01
Utolsó módosítás: 2025. Máj. 15. 08:01
URI: https://publikaciotar.uni-bge.hu/id/eprint/2484

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