Papp-Váry Árpád (2024) 25-Year Odyssey in the World of Country Branding. In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 129-148. ISBN 978-615-6342-86-7
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Abstract
Twenty five years ago, in 1998, the concept of nation brand or country brand made its debut within academic circles. As we reach the quarter century mark, it is evident that only a handful of countries have truly excelled in this academic and practical pursuit. The author of this article has not only delved into theory but also wo rked on country branding projects since the beginning of the 2000s. Based on his experience, the paper seeks to consolidate invaluable lessons, fostering discussions on this p ivotal subject while keeping an eye on future challenges in the realm of country branding.
Tudományterület / tudományág
társadalomtudományok > média- és kommunikációs tudományok
Institution
Budapesti Gazdasági Egyetem
| Item Type: | Book Section | ||||||
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| Depositing User: | Kinga Eszenyi-Bakos | ||||||
| DOI azonosító: | https://doi.org/10.29180/978-615-6342-86-7_10 | ||||||
| Date Deposited: | 2024. Sep. 09. 11:29 | ||||||
| Last Modified: | 2024. Sep. 09. 11:29 | ||||||
| URI: | https://publikaciotar.uni-bge.hu/id/eprint/2298 |
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