Csongrádi Gyöngyi és Majláth Melinda és Tóth Arnold (2024) How Can Communication Channels Reflect to University Values? In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 64-79. ISBN 978-615-6342-86-7
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Abstract
One of the most important resources of higher education is information, and making good use of it is essential for real impact. Effective utilization of information is crucial for achieving desired outcomes. Clear communication and transfer of knowledge are essential components of successful utilization. Knowledge sharing has the potential to impact not only the academic world but also the business sector, making it essential both inside and outside the institution. In the context of information flow and processing, it is vital to consider the different units and members of an institution. Effective communication methods and high-quality information transfer can significantly enhance the credibility of an institution. In the realm of higher education brand building, it is imperative to have a clear vision and values that align with the mission of the institutiton. In our primary study, we investigated how the communication aspects – effectiveness and transparency – of the explicit values held by Budapest Business University (BBU) could manifest in the daily experiences of our students. The researchers conducted a survey among available student groups using a questionnaire. Analysing the responses of 358 university students we found that there are too many communication platforms – of which students prefer CooSpace over Moodle, and students appreciate being emailed about any kind of information. The University considers knowledge sharing and effective communication as crucial measures for both internal and external stakeholders. The importance of these factors in shaping the image of the institution cannot be ignored; they are crucial for creating a positive perception.
Tudományterület / tudományág
társadalomtudományok > média- és kommunikációs tudományok
Intézmény
Budapesti Gazdasági Egyetem
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| Kulcsszavak: | communication, Education, Learning Management Systems | ||||||||||||
| Felhasználó: | Eszenyi-Bakos Kinga | ||||||||||||
| DOI azonosító: | https://doi.org/10.29180/978-615-6342-86-7_5 | ||||||||||||
| Rekord készítés dátuma: | 2024. Szep. 09. 10:50 | ||||||||||||
| Utolsó módosítás: | 2024. Szep. 09. 10:50 | ||||||||||||
| URI: | https://publikaciotar.uni-bge.hu/id/eprint/2294 |
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