Boldog Dalma (2023) Media Awareness among Students of the Budapest Business University. Business & Diplomacy Review (2). pp. 44-60. ISSN 3004-0116
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Abstract
This paper looks into patterns of media awareness among bachelor students at the Budapest Business University. Focusing on Generation Z and based on Rubin (1984), it distinguishes between the routine (ritualised) and the purposeful (instrumental) uses of media. Presenting data of a pilot study conducted in 2023, it assesses students’ levels of media awareness and media literacy, and suggests that we should reconsider our knowledge (and stereotypes) about members of GenZ many of whom occur to be lacking the digital literacy skills necessary for safe online navigation.
Tudományterület / tudományág
társadalomtudományok > média- és kommunikációs tudományok
Faculty
Institution
Budapesti Gazdasági Egyetem
| Item Type: | Article | ||||||
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| Uncontrolled Keywords: | Generation Z, Media awareness, Survey, Uses of media | ||||||
| Depositing User: | Kovály Erzsébet | ||||||
| Identification Number: | 34505392 | ||||||
| Date Deposited: | 2024. Feb. 22. 14:16 | ||||||
| Last Modified: | 2024. Feb. 22. 14:16 | ||||||
| URI: | https://publikaciotar.uni-bge.hu/id/eprint/2273 |
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