Items where Author is "Papp-Váry Árpád"

Number of items: 3.

Papp-Váry Árpád (2024) 25-Year Odyssey in the World of Country Branding. In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 129-148. ISBN 978-615-6342-86-7

Lukács Rita and Papp-Váry Árpád (2024) Beyond green campuses. Prosperitas, 11 (3). pp. 1-14. ISSN 2786-4359 (Online)

Burger Peter and Papp-Váry Árpád (2024) Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry. In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 36-49. ISBN 978-615-6342-86-7

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