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Guest editorial: Marketing in the Modern Age – Exploring Innovation, Technology, and Consumer Behaviour in a Dynamic Era

Neulinger, Ágnes and Ercsey, Ida (2025) Guest editorial: Marketing in the Modern Age – Exploring Innovation, Technology, and Consumer Behaviour in a Dynamic Era. Prosperitas, 12 (2). pp. 1-2. ISSN 2786-4359 (online)

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Official URL: https://prosperitas.uni-bge.hu/publication/?id=261

Tudományterület / tudományág

társadalomtudományok > gazdálkodás- és szervezéstudományok

Institution

Budapesti Gazdasági Egyetem

Item Type: Article
Creators:
CreatorsORCIDMTMT szerző azonosító
Neulinger, Ágneshttps://orcid.org/0000-0001-6493-2761
Ercsey, Idahttps://orcid.org/0000-0002-4076-7922
Depositing User: Kinga Eszenyi-Bakos
Identification Number: 36191861
DOI azonosító: https://doi.org/10.31570/prosp_2025_0133
Date Deposited: 2025. Jun. 13. 11:22
Last Modified: 2025. Jun. 14. 07:00
URI: https://publikaciotar.uni-bge.hu/id/eprint/2503

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