Exploring gender diversity in key account management

Niersbach, Barbara and Kadam, Nayan and Quero, María José and Török Judit and Nguyen, Ngoc and Winninger Lemarquis Geneviève (2024) Exploring gender diversity in key account management. Prosperitas, 11 (2). pp. 1-10. ISSN 2786-4359 (Online)

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Abstract

The present research investigates the influence of gender on the roles and competencies in Key Account Management (KAM) across various cultural settings. Twenty-six managers from the following six countries participated in this study: Germany, France, Spain, Hungary, India, and Vietnam. The five major themes uncovered through thematic analysis shed light on the gender dynamics in KAM. Insights into gender-specific approaches to KAM are provided by our findings, which also emphasize the distinct contributions of various genders in KAM. The result highlights the potential advantages that organizations can derive from incorporating gender diversity into KAM teams. This study, which is among the initial ones to examine gender perspectives in KAM on an international scale, addresses a substantial void in the current body of literature and offers noteworthy implications for applied theories.

Tudományterület / tudományág

társadalomtudományok > szociológiai tudományok

Institution

Budapesti Gazdasági Egyetem

Item Type:	Article
Creators:	Creators ORCID MTMT szerző azonosító Niersbach, Barbara https://orcid.org/0000-0001-9308-6330 Kadam, Nayan https://orcid.org/0000-0001-5002-5079 Quero, María José https://orcid.org/0000-0002-7416-1929 Török Judit https://orcid.org/0009-0004-3415-9500 Nguyen, Ngoc https://orcid.org/0009-0009-3816-7889 Winninger Lemarquis Geneviève https://orcid.org/0000-0002-4483-4221
Uncontrolled Keywords:	key account management, gender diversity, role and competencies, qualitative study, global perspective
Depositing User:	Eszenyi-Bakos Kinga
Identification Number:	34609824
DOI id:	https://doi.org/10.31570/prosp_2023 _0088
Date Deposited:	2024. Jun. 04. 14:46
Last Modified:	2024. Sep. 12. 11:42
URI:	https://publikaciotar.uni-bge.hu/id/eprint/2282

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