Szántó Péter (2023) Key Constructs of Personal Branding: Proposal for a broad definition. In: Integrált gondolkodás és integrált vállalati jelentés: fenntarthatósági kockázatok a gazdasági és energetikai válság árnyékában Magyar Tudomány Ünnepe konferencia kötet 2023. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 266-274. ISBN 978-615-6342-50-8
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Abstract
Personal Branding is one of the emerging constructs that is being discussed within management studies. Sitting on the intersection of variety of social sciences, at this stage of research it lacks the foundations which results in the lack of broadly accepted definition. In order to overcome this stage and to support academic advancement, this paper gathers the construct’s origins, theoretical heritage and previous empirical researches, based on existing literature. Based on the findings and connections between relevant constructs and attributes, a new point of view is introduced that serves for a widely acceptable definition.
Tudományterület / tudományág
társadalomtudományok > média- és kommunikációs tudományok
Institution
Budapesti Gazdasági Egyetem
| Item Type: | Book Section | ||||||
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| Uncontrolled Keywords: | Personal Branding, personal brand, Employer Branding | ||||||
| Depositing User: | Kinga Eszenyi-Bakos | ||||||
| Identification Number: | 33776010 | ||||||
| DOI azonosító: | https://doi.org/10.29180/978-615-6342-50-8_21 | ||||||
| Date Deposited: | 2023. Mar. 30. 15:24 | ||||||
| Last Modified: | 2023. May. 08. 14:24 | ||||||
| URI: | https://publikaciotar.uni-bge.hu/id/eprint/2055 |
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