Sustainable influencer marketing

Fehér Márton (2022) Sustainable influencer marketing. In: No Question: Sustainability is Everyone’s Business V. BBS International Sustainability Student Conference Proceedings. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 123-129. ISBN 978-615-6342-38-6

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Abstract

Most of the time if we think about influencer marketing the first thing, we think of is consuming. How can something that supports purchasing be sustainable? In order to research the topic of sustainability in connection with influencer marketing, I conducted a questionnaire at the Faculty of Economics and some of its results were interesting. Women are more prone to the effect of influencer marketing, and that gender is also important when it comes to the products, they buy from them. The basis of this research was Nagy, Sz. (2012) publication with the title: “Drivers of environmentally conscious behaviour”.

Tudományterület / tudományág

társadalomtudományok > gazdálkodás- és szervezéstudományok

Faculty

Pénzügyi és Számviteli Kar

Institution

Budapesti Gazdasági Egyetem

Item Type:	Book Section
Creators:	Creators ORCID MTMT szerző azonosító Fehér Márton
Uncontrolled Keywords:	sustainable influencer marketing, generational marketing, online marketing, Generation Z
Depositing User:	Eszenyi-Bakos Kinga
DOI id:	https://doi.org/10.29180/9786156342386_9
Date Deposited:	2022. Oct. 06. 12:54
Last Modified:	2022. Oct. 13. 14:28
URI:	https://publikaciotar.uni-bge.hu/id/eprint/1925

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