Marketing plan making for EXXONMOBIL

Hamza Ameer (2022) Marketing plan making for EXXONMOBIL. In: No Question: Sustainability is Everyone’s Business V. BBS International Sustainability Student Conference Proceedings. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 13-43. ISBN 978-615-6342-38-6

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Low oil prices have an impact throughout the whole business for ExxonMobil. Oil costs straightforwardly affect the second large issue confronting Exxon keeping up with saves. It is well established that represents the good marketing concepts for all the competitive markets. ExxonMobil is focused on giving solid and reasonable energy to help human advancement while carrying out and progressing compelling answers for moderate natural dangers. The study on ExxonMobil aims to determine a well-known marketing plan for existing businesses on the international level. This study will introduce the new marketing plans implementations in this pandemic situation. I will introduce internal analysis, external analysis, STEP analysis, Porter’s five forces model, key internal forces, internal SWOT analysis, BCG Matrix, and QSPM model. These all types of research will show the progressive information and will show the real marketing information which should be applied according to research and methods. ExxonMobil is committed to providing constantly good quality and affordable energy to support human progress while implementing and advancing effective solutions to decrease environmental risks. ExxonMobil claims that it contributes to social welfare worldwide by efficient production of energy and chemicals, community outreach programmers, and high performance on HES. The company has not changed this arrangement, yet it has as of late added human rights to its arrangement of corporate obligations. While this new component has not prompted any critical changes in corporate standards and systems, ExxonMobil's association with the World Bank in the Chad-Cameroon pipeline project shows a change in how to foster undertakings in amazingly poor nations. Then again, that venture is seen as very extraordinary and may not enlighten us much concerning any conventional changes.

Tudományterület / tudományág

társadalomtudományok > gazdálkodás- és szervezéstudományok


Pénzügyi és Számviteli Kar


Budapesti Gazdasági Egyetem

Item Type: Book Section
CreatorsORCIDMTMT szerző azonosító
Hamza Ameer
Uncontrolled Keywords: SWOT analysis,, BCG Matrix, QSPM model, Chad-Cameroon pipeline project
Depositing User: Eszenyi-Bakos Kinga
DOI id:
Date Deposited: 2022. Oct. 05. 15:29
Last Modified: 2022. Oct. 13. 14:25

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