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Mbarek Alhaddar and Kummitha Harshavardhan Reddy (2024) The Impact of Digitalization on Sustainable Branding in the Tourism destination. In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 5-15. ISBN 978-615-6342-86-7

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