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Németh Renáta and Reicher Regina Zsuzsánna (2026) Mapping the Landscape of Artificial Intelligence in Marketing: A Literature-Based Study. In: Interdisciplinary Approaches to Addressing the Opportunities and Challenges posed by Digitalization and Artificial Intelligence – BUEB Day of Hungarian Science 2025. Budapesti Gazdaságtudományi Egyetem, Budapest, Magyarország, pp. 1-15. ISBN 978-615-6886-30-9

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