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Csongrádi Gyöngyi és Majláth Melinda és Tóth Arnold (2024) How Can Communication Channels Reflect to University Values? In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 64-79. ISBN 978-615-6342-86-7
Majláth Melinda (2024) Product Recalls and Brands. In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 114-128. ISBN 978-615-6342-86-7
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