Tételek ahol a szerző "Burger Peter"

Burger Peter és Papp-Váry Árpád (2026) Transforming Tyre Sales: A Subscription-Based Approach for Enhanced Customer Experience and Sustainability. In: Futures in the making - Developing and adapting futures in business – BUEB Day of Hungarian Science 2024. Budapesti Gazdaságtudományi Egyetem, Budapest, pp. 1-19. ISBN 978-615-6886-25-5

Burger Peter és Papp-Váry Árpád (2024) Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry. In: Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science. Budapesti Gazdasági Egyetem, Budapest, pp. 36-49. ISBN 978-615-6342-86-7