Horváth Vanda (2025) Generation Z as tourism consumers. In: Szemelvények a BGE kutatásaiból 2024. Budapesti Gazdaságtudományi Egyetem, Budapest, pp. 109-118. ISBN 978-615-6886-21-7
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Abstract
This research examines how childhood travel experiences and socialization environments influence adult tourism behaviour, focusing on Generation Z in Hungary. It investigates the interplay between early travel memories and current preferences, revealing the role of family, digital upbringing, and marketing strategies. Two main themes are explored: the influence of childhood travel on current consumer behaviour, and the socialization environment's impact on travel habits in adulthood. Using a mixed-methods approach, including surveys, interviews, and case studies, the study highlights the significance of early tourism experiences in shaping lifelong travel behaviours. Findings aim to inform tourism stakeholders, including destination marketers and hospitality providers, offering insights to enhance family-friendly offerings and strategic marketing efforts tailored to intergenerational needs. This research contributes to understanding tourism's dynamic intergenerational and socio-economic influences.
Tudományterület / tudományág
társadalomtudományok > szociológiai tudományok
Institution
Budapesti Gazdasági Egyetem
| Item Type: | Book Section | ||||||
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| Uncontrolled Keywords: | generation Z, childhood tourism, travel behaviour, socialization environment, tourism marketing | ||||||
| Depositing User: | Kinga Eszenyi-Bakos | ||||||
| DOI azonosító: | https://doi.org/10.29180/978-615-6886-21-7_11 | ||||||
| Date Deposited: | 2025. Nov. 25. 13:09 | ||||||
| Last Modified: | 2025. Nov. 25. 13:09 | ||||||
| URI: | https://publikaciotar.uni-bge.hu/id/eprint/2574 |
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