“Thrifted fit check”: Generation Z's knowledge-attitude-practice gap in second-hand clothing consumption - a preliminary study

Nguyet Phung Linh (2024) “Thrifted fit check”: Generation Z's knowledge-attitude-practice gap in second-hand clothing consumption - a preliminary study. In: Sustainability can't wait! VII. BBU International Sustainability Student Conference Proceeding. Budapesti Gazdasági Egyetem, Budapest, pp. 268-292. ISBN 978-615-6886-04-0

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Abstract

Second-hand fashion consumption is a notable alternative for those seeking a sustainable source for clothing acquisition. This study aimed to examine how young consumers from Generation Z perceived the discourse surrounding second-hand clothing - an area that received relatively limited attention. This paper provided first a literature review of existing theories and then insights from three focus groups. The main findings did not support a consistently positive correlation between the level of knowledge and improved perception or higher frequency of second-hand purchases. Instead, they revealed a gap between knowledge-attitude-practice, which can vary significantly among individuals.

Tudományterület / tudományág

társadalomtudományok > szociológiai tudományok

Institution

Budapesti Gazdasági Egyetem

Item Type:	Book Section
Creators:	Creators ORCID MTMT szerző azonosító Nguyet Phung Linh
Uncontrolled Keywords:	Perception of second-hand clothing, Generation Z, social media, knowledge-attitude-practice (KAP) gap, Sustainable Consumption Communication (SCC)
Depositing User:	Kinga Eszenyi-Bakos
DOI azonosító:	https://doi.org/10.29180/978-615-6886-04-0_14
Date Deposited:	2025. Jan. 13. 13:27
Last Modified:	2025. Mar. 25. 13:43

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