‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements

Géring Zsuzsanna and Király Gábor and Plugor Réka and Rakovics Márton and Tamássy Réka (2022) ‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements. In: BGE Szemelvények. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 231-238. ISBN 978-615-6342-49-2

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Organisations usually address their stakeholders in their external communication. We can argue, that in case of higher education institutions, the most important stakeholders are the students. Accordingly, to answer the question how students are addressed by business schools, we have investigated the mission statements of the top 100 business schools based on Times Higher Education list in 2019. These expressions are not only identity markers delineating the ideal students, but also invoke different feelings and images. Our results highlighted the complex nature of business schools balancing between academic and business-related professional language use.

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Budapesti Gazdasági Egyetem

Item Type: Book Section
CreatorsORCIDMTMT szerző azonosító
Géring Zsuzsanna10045099
Király Gábor10022766
Plugor Réka
Rakovics Márton10057378
Tamássy Réka10066676
Uncontrolled Keywords: business schools, external communication, labelling, students, mission statements
Depositing User: Eszenyi-Bakos Kinga
Identification Number: 33647751
DOI id: https://doi.org/10.29180/978-615-6342-49-2_27
Date Deposited: 2023. Feb. 24. 10:22
Last Modified: 2023. Feb. 24. 10:22
URI: http://publikaciotar.uni-bge.hu/id/eprint/1991

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