Géring Zsuzsanna and Király Gábor and Plugor Réka and Rakovics Márton and Tamássy Réka (2022) ‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements. In: BGE Szemelvények. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 231-238. ISBN 978-615-6342-49-2
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Abstract
Organisations usually address their stakeholders in their external communication. We can argue, that in case of higher education institutions, the most important stakeholders are the students. Accordingly, to answer the question how students are addressed by business schools, we have investigated the mission statements of the top 100 business schools based on Times Higher Education list in 2019. These expressions are not only identity markers delineating the ideal students, but also invoke different feelings and images. Our results highlighted the complex nature of business schools balancing between academic and business-related professional language use.
Tudományterület / tudományág
társadalomtudományok > gazdálkodás- és szervezéstudományok
Institution
Budapesti Gazdasági Egyetem
| Item Type: | Book Section | ||||||||||||||||||
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| Uncontrolled Keywords: | business schools, external communication, labelling, students, mission statements | ||||||||||||||||||
| Depositing User: | Eszenyi-Bakos Kinga | ||||||||||||||||||
| Identification Number: | 33647751 | ||||||||||||||||||
| DOI id: | https://doi.org/10.29180/978-615-6342-49-2_27 | ||||||||||||||||||
| Date Deposited: | 2023. Feb. 24. 10:22 | ||||||||||||||||||
| Last Modified: | 2023. Feb. 24. 10:22 | ||||||||||||||||||
| URI: | http://publikaciotar.uni-bge.hu/id/eprint/1991 |
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