Živanović Aleksandra and Kovács-Magosi Orsolya (2022) Games for the Planet: Analysis of environmental games for reinforcing pro-environmental behaviour. In: Shape the future together! - IV. BBS International Sustainability Student Conference Proceeding. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 135-150. ISBN 978-615-6342-21-8 (In Press)
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Abstract
Millennials and Generation Z are the most environmentally conscious generations, but a positive attitude does not always translate to environmental actions. A possible solution could be environmental games that promote conscious behavior. This study is analyzing five environmental games and investigating the opinion of both generations on environmental games. The results show that both generations are open to trying environmental games and willing to pay for them if the profit goes to a specific environmental issue. The potential of environmental games is not explored, and this study could be an excellent basis for future academic research and business implications.
Tudományterület / tudományág
társadalomtudományok > közgazdaságtudományok
Faculty
Institution
Budapesti Gazdasági Egyetem
Item Type: | Book Section | |||||||||
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Depositing User: | Eszenyi-Bakos Kinga | |||||||||
DOI id: | https://doi.org/10.29180/9786156342218_9 | |||||||||
Date Deposited: | 2022. Mar. 29. 15:46 | |||||||||
Last Modified: | 2022. Apr. 07. 11:47 | |||||||||
URI: | https://publikaciotar.uni-bge.hu/id/eprint/1876 |
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