Games for the Planet: Analysis of environmental games for reinforcing pro-environmental behaviour

Živanović Aleksandra and Kovács-Magosi Orsolya (2022) Games for the Planet: Analysis of environmental games for reinforcing pro-environmental behaviour. In: Shape the future together! - IV. BBS International Sustainability Student Conference Proceeding. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 135-150. ISBN 978-615-6342-21-8 (In Press)

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Official URL: https://doi.org/10.29180/9786156342218_9

Abstract

Millennials and Generation Z are the most environmentally conscious generations, but a positive attitude does not always translate to environmental actions. A possible solution could be environmental games that promote conscious behavior. This study is analyzing five environmental games and investigating the opinion of both generations on environmental games. The results show that both generations are open to trying environmental games and willing to pay for them if the profit goes to a specific environmental issue. The potential of environmental games is not explored, and this study could be an excellent basis for future academic research and business implications.

Tudományterület / tudományág

társadalomtudományok > közgazdaságtudományok

Faculty

Pénzügyi és Számviteli Kar

Institution

Budapesti Gazdasági Egyetem

Item Type: Book Section
Creators:
CreatorsORCIDMTMT szerző azonosító
Živanović Aleksandra
Kovács-Magosi Orsolya
Depositing User: Eszenyi-Bakos Kinga
DOI id: https://doi.org/10.29180/9786156342218_9
Date Deposited: 2022. Mar. 29. 15:46
Last Modified: 2022. Apr. 07. 11:47
URI: https://publikaciotar.uni-bge.hu/id/eprint/1876

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