Green Hotels – business potential and market advantage

Sikó Botond és Vetró Richárd (2022) Green Hotels – business potential and market advantage. In: Shape the future together! - IV. BBS International Sustainability Student Conference Proceeding. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 184-193. ISBN 978-615-6342-21-8 (Nyomdában)

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Abstract

The trend for green hotels is becoming more widespread in the global hotel. There is an increasing emphasis on environmental protection and social responsibility globally, with tourism and hotels taking an share of this. Some of them put sustainability at the heart of their business policies, while in others the ‘green’ pursuit appears as a complementary activity. More and more hotel companies are also realizing this as a business potential. We analyze the sustainability efforts of individual global hotel chains and smaller local hotel companies. Do these contribute and, if so, how do they increase guest loyalty? Is it important for a large hotel chain to exercise and promote responsibility? What are the opportunities for smaller hotels in environmental protection and CSR (Corporate Social Responsibility)? What are the most common manifestations of these, what are their prospects and their untapped potential? Our sources include responsible publications and marketing materials of individual companies, critically analyzing them and searching for existing and further opportunities. Primary sources include personal experiences and professional examples. In our view, environmentally conscious behavior has tremendous marketing value for all companies, including hotels. A positive attitude not only protects the Earth and its inhabitants, but also acts as an attraction for guests and a market advantage. In addition, an environmentally conscious attitude will be essential for the Planet, so the social impact of the aspirations is unquestionable. That is why we consider it important to have the most comprehensive, extensive and up-to-date research of the topic.

Tudományterület / tudományág

társadalomtudományok > közgazdaságtudományok

Kar

Pénzügyi és Számviteli Kar

Intézmény

Budapesti Gazdasági Egyetem

Mű típusa:	Könyv része
Szerző publikációban használt neve:	Publikációban használt név ORCID MTMT szerző azonosító Sikó Botond Vetró Richárd
Felhasználó:	Eszenyi-Bakos Kinga
DOI azonosító:	https://doi.org/10.29180/9786156342218_13
Rekord készítés dátuma:	2022. Már. 29. 15:34
Utolsó módosítás:	2022. Már. 29. 15:34

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