The sustainability culture of students of BBS ZFBA

Balázs Bence Ferenc and Tóth Máté (2019) The sustainability culture of students of BBS ZFBA. Prosperitas, 6 (3). pp. 7-13. ISSN 2786-4359

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The LOHAS (Lifestyle of Health and Sustainability) model represents the consumers of the future, who consider sustainability and responsibility to be important. Global problems and challenges of nowadays are dealt with by purchasers. Therefore, more and more people follow trends that are in connection with the topic of sustainability such as health and environmental awareness, need for the natural, sustainable quality of life as well as search for balance. What features do youngsters have in this field? Our primary research among students of Budapest Business School’s Zalaegerszeg Faculty of Business Administration looked for the answers to this question. On the one hand, we examine green thinking and approach, how popular they are, the kind of enthusiasm students show and how responsible they feel for these issues. Based on the results of the survey we intend to conceive the sustainable culture model of ZFBA students and highlight some of its consequences

Tudományterület / tudományág

társadalomtudományok > gazdálkodás- és szervezéstudományok


Gazdálkodási Kar Zalaegerszeg


Budapesti Gazdasági Egyetem

Item Type: Article
CreatorsORCIDMTMT szerző azonosító
Balázs Bence Ferenc
Tóth Máté
Uncontrolled Keywords: generation Z and sustainability, environment, sustainable culture, green behaviour
Depositing User: Eszenyi-Bakos Kinga
DOI id:
Date Deposited: 2021. Jun. 02. 11:05
Last Modified: 2023. Jan. 30. 11:58

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