Zero-waste: the new norm?

Almási Sándor and Kimpán Norbert and Németh Regina Tamara (2021) Zero-waste: the new norm? In: Innovative Solutions for Sustainability - Day of Hungarian Science 2021 Conference Proceeding. Budapesti Gazdasági Egyetem, Budapest, Magyarország, pp. 28-59. ISBN 978-615-6342-20-1 (In Press)

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Europeans have been producing more and more waste for many years, and their ecological debt to society is increasing. The myth that we live in a world with infinite resources is certainly not true, year by year, the environment is increasingly polluted with waste. Therefore, we should think about reducing waste and managing already existing unnecessary things. Food and beverage are critically important segments in this respect: after consumption, in most cases, plastic packaging is not getting reused. The European strategy for sustainable development points to the necessary changes in this topic. It is therefore worth considering a recycling society that will take into account the reduction of material and energy consumption to transform it into a zero-waste society, which reduces the consumption of materials and energy, has an impact on the local economy and grassroots initiatives. However, not everybody can be convinced to live a more sustainable life. Positive trends connected with recycling, reusing, or repairing things are present, but this is still not enough. Our research question is: How can a generation change the approach to sustainability? The ultimate goal is to prevent the generation of waste before the packaging is even produced. For a deeper understanding of the problem and the current market trends, primarily among generation Z customers, we have prepared a questionnaire and had 25 interviews in written form. Regarding the expected results, we think that the majority of the respective age group is aware of the importance of the problem. However, they would prefer alternatives with competitive pricing

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Pénzügyi és Számviteli Kar


Budapesti Gazdasági Egyetem

Item Type: Book Section
Depositing User: Eszenyi-Bakos Kinga
DOI id:
Date Deposited: 2022. Mar. 29. 09:17
Last Modified: 2022. Apr. 07. 11:36

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