Ajaegbu Ikenna (2018) Sustainable competitive advantage of German automobiles. Prosperitas, 5 (4). pp. 8-15. ISSN 2064-759X
Preview |
Text
Prosperitas_2018_4-_Ajaegbu.pdf - Published Version Download (73kB) | Preview |
Abstract
It is becoming paramount for firms to understand how to strategize to maintain sustainable competitiveness in automotive industry. The aim of this paper is to understand what firms in German automobile industry must do to remain in business or even ahead in its domestic and international business arena over time. In doing so, Michael Porter’s model of competitive advantage was used to analyse home-built competitive advantage of the German automotive industry and its links to global competitiveness. The results point to the fact that there are links between the German automotive industry’s domestic and global competitiveness.
Tudományterület / tudományág
műszaki tudományok > közlekedéstudományok
Faculty
Institution
Budapesti Gazdasági Egyetem
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | competitiveness, decentralization, strategic position, automotive industry, sustainability |
| Depositing User: | Eszenyi-Bakos Kinga |
| Identification Number: | 33706314 |
| DOI id: | https://doi.org/10.31570/Prosp_2018_04_1 |
| Date Deposited: | 2019. Oct. 08. 08:07 |
| Last Modified: | 2023. Mar. 20. 08:57 |
| URI: | http://publikaciotar.uni-bge.hu/id/eprint/1519 |
Actions (login required)
 |
View Item |
Altmetric
Altmetric
