Holding back the years? Tradition and innovation in family wineries

Heidrich Balázs and Vajdovich Nóra and Németh Krisztina and Németh Szilárd (2022) Holding back the years? Tradition and innovation in family wineries. Prosperitas, 9 (4). ISSN 2786-4359

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Abstract

The purpose of this study is to discuss the findings of our research on Hungarian family wineries’ economic and non-economic goals in the context of innovation and tradition. The coexistence of the seemingly contradictory principles of tradition and innovation can have a variety of effects on innovation strategies. The loyalty to tradition and the pursuit of innovation can help companies to develop successful products or services but can also hinder the development of an organisation. Our research reveals new findings concerning Hungarian family wineries: innovation, development, and improvement challenges are nearly entirely focused on products, technological processes, and wineries are more aware of environmental stewardship. From an organisational and management point of view, no development or improvement objectives have been identified in the case of the enterprises examined.

Tudományterület / tudományág

társadalomtudományok > gazdálkodás- és szervezéstudományok

Faculty

Pénzügyi és Számviteli Kar

Institution

Budapesti Gazdasági Egyetem

Item Type:	Article
Uncontrolled Keywords:	tradition, innovation, goals of family business wineries
Depositing User:	Eszenyi-Bakos Kinga
Identification Number:	32899924
DOI id:	https://doi.org/10.31570/prosp_2022_0011
Date Deposited:	2022. Jun. 21. 10:23
Last Modified:	2022. Sep. 22. 09:36
URI:	http://publikaciotar.uni-bge.hu/id/eprint/1885

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